SEO Break-Even Calculator
A simple first-year target

What Would SEO Need to Produce to Pay for Itself?

Enter a few numbers from an average job. See how many extra jobs would need to come from SEO to cover a $2,000 monthly investment.

No search-volume estimates or SEO lead forecasts needed.

Your numbers

Three quick questions

Use your best estimate. You can change any answer.

This is gross profit before overhead and taxes. If you are unsure, leave the example at 35%.
A good lead is someone who fits your service and is ready to talk about a job.
SEO investment $2,000 per month $24,000 over the first 12 months

If SEO brings in more jobs

See how cumulative return changes through the first year at your target, twice your target, and three times your target.

This calculator provides a directional estimate based on the numbers entered. SEO results vary based on the company’s starting position, competition, market demand, website, Google Business Profile, reputation, execution, and sales follow-up. This is not a promise of rankings, leads, projects, revenue, or profit.

Comparing paid lead sources instead of SEO? Use the contractor cost per lead and cost per signed job calculator.